Warm Market List Approach
Hesitant of approaching your warm market?
If you are serious about taking your network marketing business to the next level fast… get over it!
Because there is simply no faster, no more profitable way of getting started on the fast track than to approach your warm market – even if you don’t believe you have any credibility and even if you don’t believe you even have a warm market.
Magic of Your Warm Market
I recently started promoting a new network marketing opportunity and, as it always happens, my sponsor asked me to compile a list of family, friends, co-workers, business associates and other people who may know me or who may know of me.
Frankly, I did not want to do it and my brain immediately started feeding me all kinds of “justifications” as to why I should not and could not put together a list.
- I’ve already approached them with various opportunities.
- I really don’t know anyone who is not already on my team.
- I don’t want anyone to think I’m taking advantage of our relationship.
But he persisted and shared with me that he had approached his warm market list with over six different opportunities within a five year period – had failed miserably in each of them – but he had not approached them with this new opportunity and how selfish it would be zip the lip and not at least give the people you supposedly care about the most the opportunity to make up their own minds.
Made sense, but I still didn’t want to do it. Just the thought of it made me uncomfortable.
Then I remembered, in times past, where I was “comfortable, though miserable” being mediocre and if I was serious about producing the result I was claiming I wanted… it would be in my best interest to leave my ego and short-comings at the door and simply do what my sponsor was asking me to do. After all, he was already producing the results I wanted and if I wanted to produce the same results – perhaps I should get past whatever issues were holding me back and simply “do the do.”
Besides, when he approached his “tired of hearing from me” warm market list he personally sponsored over a dozen people his first week.
So I made a list. And it was actually easier than I thought to put together a list of about 260 people – some with phone numbers, some with addresses and some only with email addresses. And as I compiled the list, I jotted down why I thought the business or products would be a good fit for them.
In other words, I really thought about each person and what I knew about them and their current situation. I didn’t prejudge if they would even be open or not – simply why I thought it might make a good match.
Contacting Your Warm Market List
Those with phone numbers who would recognize my voice I called. The message was simple…
“Hey, what’s your email address? I want to send you over a link to a short 30 minute video I want you to take a look at because I would really like your opinion. If I send that over now, how soon can you take a look at it? It’s important because I would really like your opinion.”
If they asked me what it was about, I simply shared I was thinking about “their situation” (or whatever reason I thought they might be interested) and that I though the information in the video might be of value. I would not tell them anything about the company, the products or even that it was a business opportunity video I wanted them to watch. Why would I? Because people do judge a book by it’s cover or a movie by it’s title – often unfairly – and I didn’t want them to have the opportunity of cheating themselves inadvertently.
Result? I called 41 people and personally sponsored five into a new $500 program.
Warm Market – No Phone Numbers
If I felt the person would not recognize my voice (luke warm market) – then I either sent them an email with a link to my new video presentation – or I connected in some other way like sending a message through Facebook or Skype.
Same process. Short intro, link to the video presentation, and let them know I would follow up to get their opinion.
Result? 262 messages. 19 new team members.
Moral of the story?
Approaching your warm market is the fastest, easiest, most profitable way to start your new business – or give your current business a much needed boost.
The idea is not to pester, persuade, convince, sell or guilt your peeps into doing anything they don’t want to do. Simply share your message. Use tools. Then follow up to determine if the message makes sense for them now. If not, so what? No big deal!
- Connect with people you know
- Guide them to a simple presentation
- Follow up to collect a decision
Bless and be blessed,
PS – Discover how I was able to TRIPLE my sales using one simple technique anyone can apply in less than 30 minutes? Simply click here to share this post and you’ll get instant access!
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{ 6 comments… read them below or add one }
Rob,
Your thoughts and justifications as to why you were hesitant to contact your “Warm Market “mirror my own fears and what I call my “Yeah, Buts”. You know how the conversation goes between the successful upline and the hopefu,l future “Heavy Hitter” Down line person: “Yeah, I should contact my warm market, BUT, you know, they’re tired of hearing about my “opportunities”. Well, just recently my wife started talking with one of our neighbors (warm market) about our opportunity and I actually got a little embarrassed. And then I remembered the promised I made to my “Heavy Hitter” upline, (Rob Fore), about following his every action to build my business. A little later another thought surfaced : Most of my personal growth successes required me going outside my comfort zone. Bottom Line: I now realized that most of us avoid encountering situations that push us into the un-comfortable areas of interaction with others. But that we must continue to remember outside our comfort zone lies success. I’ve started to build my warm list and I’m sticking to it. Thanks Rob, for once again showing us the way and revealing that even the “Heavy Hitters” have some of the same fears and false justifications we future, and hopeful Heavy Hitters experience.
Sonny – we aren’t growing unless we are stretching ourselves and one of the lessons I learned some time ago is when I hear a “justification” or an “excuse” popping in my head, that’s the exact time I need to stop… pay attention… and question that excuse to see it is a belief that is helping me or hurting me. Most times it comes from fear or from feeling uncomfortable or from discovering I’ve been “found” to not be as smart or as brilliant as I thought I was… or whatever. So as it has been said, “Feel the fear and move forward anyway” which is the action needed to grow. Love it.
I loved this Rob. Especially how you approach the people you know and the way that you think about them, their situation and not yourself.
Thanks for this, too:
“Hey, what’s your email address? I want to send you over a link to a short 30 minute video I want you to take a look at because I would really like your opinion. If I send that over now, how soon can you take a look at it? It’s important because I would really like your opinion.”
Alex, thank you for your kind kudos. I’ve found a person’s warm market is like the 600lb gorilla in the room. Everyone knows they should contact them but no one wants to. But if you simply stop thinking along the lines of SELLING and start thinking along the lines of simply sharing a MESSAGE… what’s the big deal. Check out the video. Let me know what you think. Good or bad, doesn’t matter. Connect, direct, enroll.
Rob,Your approach is exactly what this business is about. I love how you mentioned about just simply sharing the information, following up with the prospect and collecting an answer whether it was a yes or no…and moving on! A major problem people have with this type of business is forgetting the “sales” approach and just keeping it simple. The system tools are designed to do the work for you when used properly! People fail in this business because they failed to even begin by making their list and using the system tools to take control from there!
Anthony – thanks for stopping by and sharing. It really is as simple as sharing a message and following up. When people have a sense they don’t want to “pester” their friends and family – that is a HUGE clue they are haven’t figured this part out yet.