Multi-level marketing is a difficult industry to break in to.
There are a huge number of different MLM systems out there.
Some of them are effective systems that sell good products and have the potential to provide affiliates or sales people with a good, sustainable income.
Others do little more than sell an idea, forcing new members to pester their friends and family to buy-in to a system that is little more than a pyramid scheme with a fancy name.
The good news is that once you learn how to tell a good MLM system from a bad one, you will never waste money on a scam again.
What Makes a Good MLM System?
The best MLM systems are ones that actually sell an in-demand service or a physical product. Many low quality MLM schemes take advantage of this by saying that what they are “selling” is the opportunity to make money.
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Essentially, you buy into the scheme and are trained in how to recruit others. The product you sell to the people you recruit is training so that they can continue to grow the pyramid. This is unsustainable, and eventually the pyramid will stop growing because there is no one left to recruit.
Ideally, you should look for an MLM system that involves selling something that you like and know a lot about. There are MLM systems for almost every niche, from bodybuilding and sports nutrition products to household appliances, holiday properties, makeup, and even clothing.
Pick something that you can talk about enthusiastically, because your enthusiasm will shine through and it is easier to sell something to people if they believe that you like it.
From Sales Worker to Business Leader
Once you have found the best MLM system for your personality and expertise, the next thing that you need to do is find a way to identify and nurture leads. Many MLM beginners make the mistake of always targeting family and friends for their marketing efforts. This is a bad idea, because if you do it more than once or twice, you will alienate the people close to you.
No one wants to be friends with someone who is always selling something. Instead of blurring the line between business and pleasure, try to reach people that you do not know, and sell your products to them instead.
The Internet makes it easier than ever to reach hundreds, if not thousands, of people in your area to sell your products and services. The trick is to use social media, your blog, and pay per click advertising to reach a targeted audience of people who are in the demographic you want to sell to.
A Good Message = Good Profit
If you do this correctly, you will get your message in front of a huge audience of prospects; from there, conversions should be easy to achieve, as long as your message is good. If you acquire just a couple of new followers per day, then your business will grow and grow, and turn into a profitable venture quite quickly.
What makes a good message? Well, a good message is one that is value based. Instead of trying to persuade someone to purchase your product right away, create a need, and then fill it. Build yourself up as an expert in your niche, make people trust you and value your opinion, and then introduce the product or service you are trying to promote.
The exception to this, of course, is if you are targeting people who have already expressed a desire to buy your product. In this case, you can simply jump straight in to your sales pitch. Show your audience why your product or service is good value for money, and put forward a strong call to action to persuade your audience to buy right now.
The call to action is an essential part of marketing. You could have the best MLM product in the world, but if you don’t use a call to action to remind people to buy your product or join your program right now, then most of your readers will simply think “oh, that’s nice,” and then move on to the next tab in their browser window. This simple omission could cost you thousands in commissions.
