Youtube is the largest video-sharing website today.
It has the most traffic and the most number of users making it the best place to get your videos published and marketed.
According to Alexa, video marketing Youtube is effective as it is the second most visited website.
It is also optimized for 18 different languages with a large presence in the Asian market place.
The Youtube Algorithm
Once your video hits the home page on Youtube, you know that it will gain a lot of exposure.
So knowing its algorithm lets you understand how you should optimize your video and create an indirect video marketing Youtube.
You should also aim in hitting the home page of Youtube for it will definitely help you gain a lot of viewers. To do this, spend 15 days of effort for your video marketing Youtube. This can be done by being in the top favorites, top views or top comments.
Keep it Fresh with Video Marketing YouTube
Videos that are old are less likely to gain more attention. It is also much more difficult to get video honors if your video is old. Sometimes, it is even better to remove your video and re-submit it if you want to produce honors in a certain field and thus get a higher chance at being in the home page easier and make your video marketing Youtube truly worth it.
Keep It Real
There are several factors to consider when submitting a file to make your video marketing Youtube possible. One is to know your profile authority. This will determine how many views you will possibly get. It includes the number of friends your profile has, the number of subscribers, and the number of channel views. It is important to have a powerful profile, meaning one with a lot of friends and subscribers.
This will give you a hint about your initial exposure, and can help you out greatly in achieving your target number of views. Submitting a video in an account with no friends and subscribers may raise suspicion among moderators and lower the effectiveness of your video marketing Youtube.
Simple yet Powerful
Youtube gives honors for every type of action a viewer can make. Honors for the favorites, the ratings, the comments and the views are just some of the things which Youtube honors. As a marketer, if you planned a good video marketing Youtube and it went perfectly, then you will gain honors faster than usual.
Always remember that the category you have submitted to and the kind of channel you created will be the bases in your success on getting honors.
Tips for Video Marketing Youtube
1. There is always a share option in Youtube. You can share by email or with your friends in your account. The more friends you have in your account, the more people can receive your video link. You can also share it in different social media sites to further improve your views.
2. You can also use the bulletin boards to post a message, and then the video will be displayed in all of your friends found in your profile.
3. There is an “Invite to subscribe” feature which you can use whenever you request for a friend invite.
4. Adding more friends will help you gain more exposure in Youtube.
5. Make videos that appeal to the community.
6. Share the videos using your email. If you want your marketing campaign to be viral, then send the link of your video to your friends and family with a little note of encouragement to share it.
7. Social media is also another way to boost your views further and augment your video marketing Youtube. You can join different social media sites and then post the links to your newsfeed and drive traffic to your videos.
Maximizing your Videos’ Potentials
1. Create a compelling video – Most of us will not be able to make viral videos with millions of views just because we do not own any talented and cute pets. So it is a good thing to know that this is not the only key to success.
You should create a video which you think can address your audience’s needs. Your main goal should be creating videos that can be helpful and valuable to your viewers. If you can talk about it, you can create a video on it. Then video marketing Youtube will proceed smoothly.
2. Making your video search engines-friendly – It is important that your video can be found both inside and outside of Youtube. Videos are usually presented on the first page of search results which gives you a big advantage in marketing it.
3. Create videos that target commonly-searched keywords – To do this, focus on three areas: the title, the description, and the tags.
a. The targeted keywords should always be found in your title. Another tip here is to insert a colon after the keyword, then rephrase the title for best results.
b. In the description, keep in mind that you can start it with a full URL and that the first two sentences are the only ones which can easily be found. Make keyword-rich descriptions to enhance the effect. This will make internet users find you more easily. You can also put more than a single URL in your description.
c. In tags, make sure that you put all the keywords and related terms in the tags field. Put words that describe what your video is all about.
4. Add annotations on your Youtube videos which include clickable calls to action. The annotations usually appear on top of your videos at various points and may include links to other websites or even in your other videos. This can be very helpful if you have a video which contains information that is out-of-date. Instead of deleting the video, you can create new videos.
Leverage other social media platforms. You can blog using free blogging sites. Whenever you submit a new video, try to make a blog post about it. Use a title which is rich in keywords and fill your post with the right content. This will help you reach out to a wider range of people and thus increase the chance of being found by search engines.