Everyone makes baby steps at first when they begin to dabble in new things that interest them.
That is why this list of Internet marketing tips for beginners has been assembled; may they help beginners everywhere.
Tip #1 – Keep Your Credit Card for Now but Get a Pen
If you’re really looking for some serious Internet marketing tips then consider this one and put it on top.
You don’t need to spend money on your first day.
The first thing you need to do is to create a plan.
That should be obvious, right? You should determine how much of a budget you’re willing to put in, plan where your income should be coming from and who your target market is.
Tip #2 – Understand Your Channels
This is one of the Internet marketing tips that may sound a bit technical (but really, it’s not). Figure out what channels you’re really interested in. When Internet marketers talk about advertising channels they are basically referring to places where you can access advertising programs. Examples of these channels include Google AdWords, Bing Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, and so forth.
Each of these channels has features that are unique to them. They have one common denominator though. They help you advertise your products and/or services to people who are already looking for the things you offer. Another thing you should remember is that each ad campaign you sign up for or create will cost you money (but don’t pull your credit card out just yet). Do your homework and study what each of these channels can offer.
Tip #3 – Understand Your Niche
Yes, another one of those Internet marketing tips that look too techie. When you say “niche”, you’re actually referring to a specific market segment you are trying to serve. To really segment the guitar playing segment, you should figure out if you want to serve the electric guitar playing ones or acoustic guitar players. You also want to narrow that down to musical genre, playing styles, and musical era (including to specific artists and composers too).
You should understand your particular niche, what they want, what they need, and particularly, what they are usually buying off the net. And then you match that with the appropriate channels that will better serve or reach your target audience.
Tip #4 – Codifying Your Budget
Now this is one of the Internet marketing tips that will sound more familiar. Every business (including the ones that dabble on the web) will require capital. Now that you know your niche and how much you have to spend on each channel to reach your target market then you have a bit of an idea how much capital you really need.
That’s only part of the costing. You still need to include site hosting, content creation, cost of search engine optimization, and outsourcing costs (in case you do outsource part of the huge amount of work before you) among many others. Remember that you don’t have to spend a ton of money to get things started.
Tip #5 – Define Your Goals and Fine Tune Them
This is one of the Internet marketing tips that you should be doing regularly. You should clearly define your earnings goals. You should also determine how much web traffic you want to achieve on a regular basis (daily, weekly, monthly, quarterly, annually, etc.).
You should also define how many web properties are you willing to create. Be sure to write down this list either on paper or record them on a Word document. As you learn some more of the technical stuff you should be thinking about sales generated from each channel, your site’s click through rate, amount of unique visitors received, amount of bandwidth needed, and the cost per acquisition among other things.
Tip #6 – Internet Marketing Tips and Learning
Expect that one day this list of Internet marketing tips will be too short for you. But before that happens, you should do your homework and keep learning. There is always a lot of stuff to learn about online marketing. Note that no one has a 100% handle on this stuff.
When you continuously educate yourself you are making one of the best investments out there – you’re investing on yourself. You are your best investment. While you’re at it you should think about investing on lead generation boot camps. Note that some of them are free while others are paid. Either way, you will have to invest some time and effort (plus some brain cells) in the process.
Tip #7 – Avoid All the Hype
As you learn the Internet marketing tips mentioned here and the other tidbits of information about web marketing out there, you will encounter a lot of offers. They usually say they have this program or tool that will boost your sales or conversion rates (or what not) up to 200% (some will even boast of escalating figures to blow your mind away).
The big tip is this – don’t fall for it. At best, they should make your jaw drop all the way to the floor in pure exasperation. Remember that if it sounds too good to be true then it is too good to be true. This should be one of the Internet marketing tips you should share to your friends who share the same interest.
Tip #8 – Dip Your Toes in the Cold Waters
Once you have a good handle on the basics, it’s time to spend a very minimal budget. This is one of the Internet marketing tips on this list that will eventually save you a good deal of money. Remember, use only a minimal budget and start your online marketing “mini project.”
You’re going to commit a lot of mistakes on this project. You will fail one time or another. Use those mistakes and those failures as life lessons just like a regular Thomas Edison figuring out how to make the light bulb work. It’s in your best interest (cost wise) that you stick to your minimal budget at this point. You should only dedicate a full blown budget after you’re over the learning curve
Tip #9 – The Analyzing Habit
As an online marketer you will have to form certain habits. Make a habit out of analyzing site stats. You should review your campaign performance regularly. Keep learning and do it regularly. That’s one of the Internet marketing tips on this list that you shouldn’t forget.