Traditional marketing strategies have always focused on market research and immense budgets.
However, due to the availability of the Internet across a mass-market, the world is now moving faster and smarter than ever before, at a much more affordable price.
Because of the fast pace and advancements in technology, Internet marketing is continually evolving.
Businesses that once relied on in-house IT departments and sales teams to create effective marketing campaigns can no longer keep up with the changes.
Because of that, many companies are turning to Internet marketing agencies to ensure the company website is ranking high in search engine queries to generate increased conversion rates.
Reputable, responsive Internet marketing agencies use teams of professionals that have years of hands-on experience. They can produce successful solutions to increase brand awareness and promote a business in cost-effective ways, using the Internet. In fact, the most successful Internet marketing agencies are well-versed in SEO (search engine optimization), web design, social media, PPC (Pay per Click), email marketing, conversion rate optimization, web development, and testing/tracking/reporting.
Even though most online business websites do not necessarily need every component above, an experienced Internet marketing agency team will understand how to utilize the best components to increase the targeted audience and enhance sales.
Traits of Successful Internet Marketing Agencies
Before taking the time to vet an agency, it is best to fully research the most reputable ones in the business. This can be done online or through associates. The research should include:
• Perform a search engine query using keyword phrases including “Internet marketing agency” or “Internet marketing”
• Post questions on social media platforms including Facebook and Twitter asking if anybody can recommend the best search engine optimization company, or web design business.
• View competitors’ websites and blog sites that rank high in search engine results, and look at the site footer where it indicates what company did the work
• Ask family, friends and associates for referrals
Once 3 to 5 agencies have been accumulated, begin the qualification process.
The Agency’s Online Ranking
One surefire way to see if an Internet marketing agency will be the right choice for your company is to determine if they are practicing what they preach. See how high the company ranks in a search engine query when you type in keywords and key phrases including “Internet marketing” and/or “Internet marketing agency.”
If the search engine results page (SERP) does not show their website on the first results page, it is best to move on. If the company does not have the ability to increase their own rankings, they are likely not able to help you.
Showing Valid Results
To ensure you are optimizing your ROI (return on investment) you will need to have validation of search results from other customers handled by the agency. Because this is important in determining whom to hire, the Internet marketing professionals can provide examples of the work they have performed for others.
If the agency cannot provide any results, it is likely a red flag, requiring you to move on. While an agency must honor every client’s confidentiality, they can show how the site rankings increased on another client site, even if they do not show the amount of money it costs to achieve that success.
The most successful and affordable Internet marketing agencies are those that offer cost effective Internet marketing strategies that produce optimal results. This often includes services like branding, search engine optimization, design, and social media marketing.
In addition, they offer premium support to their clients, to listen, educate, advise and consult in every way possible to achieve success with your marketing budget. The best agencies are results driven, and use the best strategies and tactics to reach your business’ goals of obtaining a higher level of targeted online visitors, increased conversion rates, and greater sales.
Internet marketing experts that offer a full line of services can help any company doing business online and off-line. The professionals stay fully informed on the latest advancements in search engine optimization, keywords, key phrases and how to utilize the best written and video content.