The majority of target customers spend a lot of their time online.
By marketing your product online, your product gets a better chance of being seen and bought.
You can do this by creating a Facebook page, a Twitter page, and a separate webpage for your product.
One of the hardest parts of being a startup company is getting footprints on the Internet.
People tend to ignore unpopular sites, and so do search engines.
A secret to getting more Internet visibility is to increase search engine ranking.
This is often an ignored aspect of marketing that often results in failed startups simply because nobody knew they existed.
Here are a few tips to increase the search engine ranking of your site:
Hire a Good SEO Company to Increase Search Engine Ranking
SEO companies create articles that help direct traffic into your website by creating relevant articles that contain common keywords searched by users. The sites containing these articles contain links to your website.
The more websites linked to your website, the better your chances of getting higher ranks in search engine.
Make sure you hire a great SEO company though, because if the articles written were compromised with awkward sentence structures for the sake of keyword appearance, you’d be wasting your money and the user’s time. Unpopular sites that have links pointing to your site will not really increase search engine ranking.
Create High Quality Content
This is one of the core aspects of your website that you need to work on. Without this, users will neither revisit your site nor share it for others to view. High quality content connected with the product you’re selling increases site traffic.
Write articles that users are really interested in. Don’t just add random, low quality content to increase search engine ranking. Rather, focus on making great articles. Make it pleasant to read with appropriate media.
Make the user interface intuitive. Great content is what keeps the users coming back for more. It also keeps your site alive in the social media world, which consequently will increase search engine ranking.
Keep Your Site Updated
Keywords are great tools to lead users to your site, but a lot of keywords lose power over time. Online utilities like Google Trends help you see which keywords are no longer popular and which ones are in.
Make sure your content is also updated. When users notice that your site isn’t updated often they feel that the site is abandoned and will most likely abandon it as well. Keep adding new material at least every week or even better, every day. Remember that to increase search engine ranking, you have to give the users more reasons to come back. Stay updated to stay relevant.
Create Links with Powerful Keywords
Instead of putting “Click here” or the site URL itself as the title of the link, try using keywords that describe the URL and are also searched by users often. Search engines will associate that keyword to the site it points to and index that site accordingly.
For example, if you create a link to your website and name that link “Pots”, search engines will associate pots with your site and will index your site with that keyword so that when people search for pots, your site will be included (among billions of other sites).
Use ALT Tags
ALT tags give descriptions for videos and pictures. While Google can already search images, a lot of other search engines cannot. Text-only browsers will also have problems with sites that lack ALT tags. Creating meaningful ALT tags will help increase search engine ranking as it helps search engines find your media by keywords.
Use Social Media to Your Advantage
People spend most of their time on social media nowadays. Use this to your advantage and work to make your website visible in the social media world. A lot of search engines take into account votes from social sites.
This goes in tandem with creating high quality content on your website because if people like your content, they’re more likely to share it on social media. Do not underestimate the power of a share or a like. A share or a like can help spread make your site known and therefore increase search engine ranking.
Avoid Network Links
Some SEO companies create network links cramped into sites that only serve to increase website ranking without providing useful content by themselves. Do not try to use this method and avoid any SEO company that does this.
Some search engines like Google penalize or ban sites that use network links. If your site becomes entangled in the war between the search engines and the offending sites your site may also be yanked from the top pages of the search engine and may be pushed down several pages below or even removed from the search results themselves.
Use Online Lead Generation
This is one of the secrets that could easily increase search engine ranking when done correctly. Lead generators sort of acts like a middleman between the users and the webmasters; lead generators help the user find what they’re looking for by directing them to your site.
Create a high quality site with the appropriate content and once the user visits that site, traffic definitely increases as both the user and the lead generator continuously work to push your site to the top of the search lists.
My Lead System Pro is a great system that helps you generate more traffic and increase product visibility. Rob Fore was able to produce almost 20,000 leads and earn about $325,000 in affiliate commissions. He gives a 5-day MLSP boot camp in his site, robfore.com.
A few dollars spent on online lead generation may spell the difference between a failed startup and a million-dollar startup. Check out Rob Fore’s site as well as provenprofitsystems.com to acquaint yourself with the concept of lead generation and get the recognition your site and product deserves.
The Internet makes it possible to maintain businesses from the comfort of your own home. Product placement is now a lot easier online with the various tips available to help increase search engine ranking.
Also, with powerful tools like SEOs, social media, and online lead generation, startups now have lower failure rates. There’s lesser room for errors and more room for improvement. Get all the help you can and apply all the tips you’ve learned, and get ready for an overwhelming amount of loyal users to come.