A lead can be defined as any person who is a potential customer or a potential business partner that shows interest in the things that you are doing or in what opportunity you can offer.
Leads are what keeps our business alive and what gets us to be successful in our network marketing opportunity.
These days, leads are not just limited to face to face or phone interactions.
Network marketing has evolved together with the Internet and it is now possible to generate leads online.
Putting your business online gives you an edge as you can expand to practically anywhere in the world.
If your business is set up wherein you can generate leads online together with the traditional methods of getting leads and you have a constant source of these new leads, then your business should start rolling in some serious income.
There are necessary steps to follow to be able to reap the benefits of this new method.
Starting Your Own Website to Generate Leads Online
To generate leads online, you will need an online presence. This will ensure that your leads have a place to go to and a place they can identify and associate you with. To do this, you will need to get your own website up and running.
Having a clear message as well as branding that gets your point across to your audience is the most important agenda of your website. Your website should be filled with lots of relevant information relating to your business like services, product reviews and resources.
An overview of your companies’ website or profile should be there as well to give your leads a fair idea of what it is that you do. The ideal way to set up your website would be to use your own hosting and domain so that you are in control of your content and sales.
Your website should also be optimized and efficient. This means that your website should be capable of handling any previous version of web browsers. It should also be cross browser compatible – meaning that it works for all sorts of browsers ranging from Internet Explorer to Firefox to Chrome and others.
Setting up your website to be responsive and mobile friendly is a definite plus as people are also gravitating not just online but also in the mobile platform. Design and layout should also be nice and visually appealing to be able to attract your target audience.
If your designs and layouts are cluttered and disorganized, not many viewers will want to stick around, as the experience won’t be nice for them. Color schemes also play a vital role on your web page.
If your colors hurt the eyes or seem to always be glaring at you then you won’t be able to generate much traffic as people won’t even bother with what content you have to offer. Your website is your online portal to your business and everything circles back to your website so it should be in the best shape possible to generate leads online as well as retain the current leads you have.
Creating and Maintaining Your Own Blog
A blog is another great way to generate leads online. By getting a blog up, you are giving your target audience a platform to communicate and engage with what you have to say. A blog is a great way to talk with your target audience and build that relationship of trust. It is ideal that you blog daily and as much as possible.
Various things can be put into your blog and it doesn’t necessarily have to always be about your network marketing opportunity. This shows off a softer side of you and lets your target audience know that you aren’t just all about the business but are also a human being as well.
Sharing highlights of your day are great things to share on your blog. It is also important that you motivate and encourage others to succeed not just in business but in life as well. This helps keep your readers engaged and keeps their attention retained.
As long as there is a constant flow of information on your blog, you should also be able to constantly generate leads online.
One great way to keep retention is also to encourage your readers to subscribe to your blog or website as well as ask them to follow you on various social media. At the end of the day, as long as you keep your audience engaged and interested, they will keep coming back for more.
Gather Interest in Social Media
Social media’s impact is instantaneous. This can generate leads online at a very fast rate. Most people are almost always on various social media sites. They can be on their desks in front of a computer, on a mobile device, a tablet, etc. The point is that there is such a large potential audience in social media that we can readily tap into.
A good way to generate leads online via social media is by doing a PPC or a pay per click campaign on YouTube or Facebook, which can help generate thousands of views directed towards what you have to offer. This sort of advertising costs money so it is important to utilize the right tools as to not waste the resources.
When engaging in social media, you should setup and establish a good business profile. Join different groups that have similar interests as you and establish connections with the different people in these groups.
When doing this approach, it is important to remember that you shouldn’t be doing sales pitch after sales pitch as these people will not necessarily be too interested in what you have to offer if you have not built up the necessary rapport with them.
Start by posting motivating quotes or things that encourage teamwork or encouraging people to attain their own goals. Make friends with people who engage in discussion in your posts. By building this relationship with them, you start attracting them towards you and they will gradually become interested in what it is that you do.
This is another good way to generate leads online. A great tip would be to spread your social media coverage as wide as possible. This ensures that when you generate leads online, your coverage is wide and far-reaching.
There are various sources that can also help further generate leads online. There are online tutorials, webinars, boot camps that focus specifically on this topic. It is important to remember that there will always be innovative things that are being done that can apply to your business.