No matter what business you work within or what type of audience you hope to grab, the thing you need to do is engage people through social media.
Facebook came onto the scene about a decade ago, and has evolved ever since. What began as a social network for college students now has everyone and their grandmother logged in, sharing their thoughts, pictures and videos.
This does not just represent a pool of people making small talk, it is a pool of people who are waiting to have their attention grabbed by your excellent Facebook fan page and Facebook fan page marketing strategy.
No matter what you hope to put out to the public, make sure that you take it upon yourself to learn some tips and tricks that will be beneficial to you in your endeavor.
Rule #1 of Facebook Fan Page Marketing – Be a Person!
Too many businesses and organizations on social media networks make the big mistake of treating the social media too as just a vehicle to spew out their content. While there is nothing wrong with letting people know about what you have going on, you need to be absolute certain that you are engaging them on a human to human level.
The last thing you want to do is come cross robotic or machine like. People will quickly turn their nose up at any posts that wreak of soulless salesmanship or halfhearted blurbs. You need to try to create a relationship with them, by speaking as though you are normal.
Even if you run a gas station, you should attempt to connect on a human relation level. Rather than just putting up the price of gas every single day, why not give your readers tips on how to get the most out of their vehicle, or even point them in the direction of some great restaurants that opened up recently? This will allow them to see you as more than just a business, as, there is always a human face behind each an every post.
Facebook Fan Page Marketing Rule #2 – Don’t Bombard the Reader
Now that Facebook runs on a timeline format, with plenty of information scrolling down the side of the screen, it is easy for people to get overwhelmed with content that they have no desire to see. There is a thin line between being consistent and spamming your public, so make sure that you always have something to say whenever you create a post for your Facebook fan page marketing campaign.
By being deliberate about your posts, and making sure to respect their attention, rather than abuse it, you will be able to make them want to hear from you when you do make posts.
Facebook Fan Page Marketing Rule #3 – Be Interactive
Rather than just talking to the people, make sure you listen also. Too many social media marketers make the mistake of having a one sided conversation, rather than allowing for back and forth interaction between the people. Instead of just posting content telling people what to think, ask questions, so that you are able to get an idea of what your fans think.
When they respond, be sure that you answer them with legitimate answers, so that you are able to build a rapport. It takes a little bit of time, but it goes a long way, because people really appreciate it when businesses or organizations take time out to show that they care.
Make sure that you learn the best ways to engage your fans, so that your page works wonders for you.
In this day and age, communicating on social media is not just an option, it is a necessity. Having a social media presence is just as important today as television, newspaper and radio ads were in previous eras.
This is a free tool that everybody is on, but you need to make sure that you follow the right techniques in order to stand out from the pack. You are different than everyone else, so develop a personality that allows that to stand out, and you will have everything that you need in order to engage your fans.