While many of these bloggers are just doing it for fun, other people are trying to make money by blogging.
You might wonder, how DO blogs make money? Can you really earn enough by blogging to support yourself?
In fact, it is possible to earn a good income as a blogger, though doing so takes a lot of hard work and not a little good fortune.
Starting a blog is easy, but keeping it going and attracting a large audience is a lot harder. Many people give up on their blogs fairly quickly or are content to just make occasional posts that only a few people read.
If you want to make real money as a blogger, though, you need to understand how blogs make money.
As with many other forms of publishing, most blogs earn money by selling advertising. After all, this is how television stations, newspapers, and magazines have long brought in revenue, and blogs are really no different. Advertisers want to reach an audience that belongs to a particular demographic with a particular set of interests, and blogs are a good way of doing so.
With online advertising consumers can go directly from the ad to the company itself. Just clicking on an ad is enough to take you to the company’s website where you can buy the product that caught your eye. This direct connection gives blogs a big edge over more traditional forms of advertising where there is more of a separation between the ad and the actual product.
How Do Blogs Make Money with Advertising?
Because of this, there are a number of different advertising programs that you can use on your blog. One of the most widely used is Google’s AdSense program. When you sign up with this program, Google will examine your blog and determine the subject matter. Ads will then be displayed that are relevant to the topics you post about.
Because Google needs to know what your blog is about, you will need to have a decent amount of content available before you can start displaying ads. If you are just starting out as a blogger, you will need to establish somewhat of a track record before you can sign up with AdSense or a similar program.
These programs are generally pay-per-click, meaning that you only get paid when someone actually bothers to click on an ad. You do not get paid just for having the ads displayed on your blog. Therefore, it is in your best interest to make sure that you keep your blog focused on a particular topic so that the ads are likely to be ones that will interest your readers.
Audience and Outreach
To make the most money from these advertising programs, you need to have as large an audience as possible. To do so, you need to make sure that you take advantage of every opportunity to promote your blog. Just making posts and letting them sit there is not enough. You need to spread the word about your blog as widely as you can.
For example, you need to have an active presence on as many social networks as possible, including Facebook, Twitter, and others. When you post some new content to your blog, post an update with a link on Facebook, tweet a link to your blog, and so on. If you post on other forums, put a link to your blog in your signature. You can even distribute business cards that have the URL of your blog.
Ask your readers to spread the word as well. Have them tell their friends about your blog, and ask them to share links to your posts. If they particularly like a post that you have made, they may be happy to let other people know about it. You need to make sure that you are always trying to find new ways to expand your audience so that you can earn more from blogging.
Blogs can make money, but doing so takes a lot of time and effort. However, if you are willing to do what it takes, you can start to earn some real money as a blogger.