YouTube attracts viewers of all ages and demographics, and you can reach people from anywhere in the world and deliver a personal and engaging message to them.
Video advertisements, if they are well made, are far more memorable than text or image ads, and they are much more likely to generate a response too.
You may be wondering about the cost to advertise on YouTube – are ads expensive?
Do you need to be a big company to take advantage of this awesome marketing opportunity?
The good news is that the answer is no!
YouTube is a part of Google’s Adwords network now, and they recently revamped their advertising options to make them easier for advertisers to understand, and to improve the campaign level targeting options.
Now, you do not need to be a big company to take advantage of YouTube’s in-search and in-slate ads. In fact, the cost to advertise on YouTube is more flexible and more accessible than ever.
You can manage how much it will cost to advertise on YouTube by opting for a pay-per-click advertising campaign and setting the options to match your budget. Some niches are quite competitive, and in those you can expect to pay quite a lot of money per click, but there are other niches where targeted ads are few and far between, and you may find that the cost per click is as low as one fiftieth of the cost of a similar ad on Google Search itself – especially if you were aiming at the number one spot on Google Search.
Cost to Advertise on YouTube – Cheaper and Better
Compared to shooting for the top spot in the SERPs, advertising on YouTube is not just more affordable, it is also much more effective. YouTube ads have an average cost-per-view of $0.10 – $0.30, and the views that you generate will count towards your overall YouTube viewer count.
In addition, views are only chargeable if the viewer either watches for 30 seconds (if your video is longer than 30 seconds in total) or for the duration of the video, if you are promoting something that is less than half a minute long. This means that you don’t have to pay to generate views from people that aren’t interested in what you say – you only pay to reach people who are interested in letting you get your message across.
As an advertiser you have access to all of the targeting options you would expect. You can target by age, gender, viewer location or the kind of videos that the viewer is watching. Naturally, it will cost more to run a narrowly targeted ad campaign than a more loosely targeted campaign, but the targeting is worth it because as you narrow down the demographics you are aiming for you will find that your campaigns get much more effective, and your conversion rate massively increases.
Build Your Brand
YouTube advertising is engaging and effective, and it is a good way to build up your brand name. A lot of people are still impressed by video advertisements, so taking the time to produce a good one will leave your viewers with the impression that you are an established and authoritative brand.
Someone who has only ever seen your brand image as you portray it on the Internet has no idea whether that advertisement was produced in a posh studio or in your garage, and you can take advantage of that to put the best possible image forward for your brand.
YouTube allows you to manage advertisements on a video-level or on a campaign level, so you can run multiple ads using the same settings quickly and easily. This makes setting up cost-effective, targeted ads a much simpler process, and is beneficial when it comes to testing the performance of different ads too.
If you would like to learn more about how to manage the new and improved TrueView YouTube video ads, be sure to look at the help section in Google AdWords for information about what has changed and how the changes will benefit YouTube advertisers. If you haven’t seen the new TrueView system, check it out. You may be impressed with the improvements.