Starting a blog seems like a snap, right? All you need to do is sign up with Blogger or WordPress, choose a name, and start writing? Before long, the world will be beating down your door and you will be the next blogging sensation.
If only it were that easy to blog to make money. Many people start blogs with great expectations, only to discover that fame and riches are harder to come by than they thought.
However, if you are willing to invest the time and effort that is required, you can earn a good income from your blog. You just need to know how to get started.
The most basic way to earn money from your blogging is by signing up for an online advertising program. The most popular program is Google AdSense, but there are other options as well. Essentially, when you sign up with one of these programs, relevant ads are displayed alongside your posts.
Every time someone clicks on one of these ads, you get paid a small amount. Obviously, then, you want to have as many readers as you can. The more people there are that read your blog, the more likely it is that some of them will click on the ads.
If you are able to attract an audience of thousands of readers, you can earn a pretty penny from these ads.
Using Advertisers on Your Blog to Make Money
There are thousands of different advertisers that participate in these programs, so even if your blog is on a fairly obscure subject, you may still be able to display relevant ads. Of course, the more popular your niche is, the more ads you will be able to display.
Another way to blog to make money is by signing up with an affiliate marketing program. These programs work by having you post links to products that are for sale on another website. Whenever someone follows one of your links and makes a purchase, you get paid a commission.
For example, if you want to use books in your blog, you could sign up as an Amazon Associate. Every time you review a book, link to the page where it is for sale on Amazon. Encourage your readers to follow these links. Whenever someone does so and buys the book on Amazon, you get paid!
There are all sorts of companies that run affiliate programs, so you may be able to find one for almost any niche. Even if you can't find one right away, try getting in touch with a company and see if they would be willing to start one for your blog. If you have a large audience and are seen as an authority in your niche, a company may be eager to work with you.
Private Sponsorship and Your Blog
Once your blog has established itself and has started to build a reputation as a go-to site for your niche, you may be able to attract private sponsorship as well. These types of relationships can be harder to come by, but they can be quite lucrative.
You may have to approach a number of companies before you find one that is willing to sponsor you. Of course, if you are successful enough at attracting a large audience, you may find that companies start coming to you!
As a blogger, you share the content that you post for free, but this does not mean that you cannot sell your writing as well. By collecting posts on a particular topic and publishing them as an e-book, you can start to make even more money from your writing. You can provide exclusive content in your e-book that is not available on your blog.
In general, people will not want to pay for content that they can get for free on your blog, so make sure that you have something extra in each e-book. For example, if you blog about food, you could include special recipes that you have not posted before. Make sure that you publish these e-books in many different formats so that people can read them on a wide variety of platforms.
These are just a few of the basic ways to blog to make money. Give them a try, and stay on the lookout for more money-making opportunities.