One of the best things about the affiliate marketing industry is that anyone can start an affiliate marketing business.
The barrier to entry, both financially and in terms of knowledge, is incredibly low.
Many affiliate marketing programs will accept anyone who applies, even if the person does not have an established website at the time they submit an application.
This low barrier to entry means that a lot of people make a small attempt at affiliate marketing and then give up very early on in the process, either because they are demoralized, or because they simply don't know what to do after joining the program.
Even people who have a website and a general idea of how to use SEO, social media and mailing lists often struggle to take their affiliate marketing business from a hobby to a fully fledged and profitable business.
They may have a general idea of what they are doing, but be lacking the expertise required to make the small tweaks that will increase their conversion rate.
This is what an affiliate marketing consultant can help with.
A Systematic Approach
Affiliate marketing consultants have worked with hundreds of affiliates in various niches so they have had plenty of time to come up with the perfect formula for affiliate marketing. They know what needs to be done, and when to do it. This means that working with an affiliate marketing consultant can save you a lot of time and eliminate some of the stressful and potentially expensive trial and error that newcomers to affiliate marketing go through.
Hiring an affiliate marketing consultant is one instance where the “spend money to make money” rule truly applies. If you have spent a lot of money on paid search, PPC marketing or even slightly more grey-hat practices such as buying links, only to find that those techniques did not work for you, then you could well save money by hiring a consultant to troubleshoot your work.
Simple Changes, Big Results with an Affiliate Marketing Consultant
In many cases, your affiliate marketing consultant may identify some simple changes that you can make that will greatly improve your results. Do you have a call to action above the fold on your sales page? Are you using an easy-to-read color scheme?
Are your advertisements compelling? Does your page load quickly? Is your site mobile friendly? These are all things that are easy to overlook but that can make a huge difference to your conversion rate.
Most affiliates hire a consultant to help them get through the early stages of running their website, but you may decide to keep your consultant for longer than that, or to have quarterly or bi-annual reviews that look at your on and off-site SEO, your social media profiles, and your sales copy. These regular “health-checks” are worthwhile because they will act as an insurance policy for your existing income.
Remember that marketing is not something that is performed as a one-off action. If you want to stay in the forefront of your customer's minds, you must make an effort to stay there. If you relax and allow yourself to become complacent, your rivals will find new and innovative ways to steal your customers.
Be Your Own Consultant
If you are on a tight budget, then you may not be able to afford to hire a consultant at this time. If this is the case, then don't despair. Consider signing up for an affiliate marketing course so that you can learn some of the basic things that an affiliate marketing consultant would look out for. As you improve your marketing campaign, reinvest some of the commission that you earn into growing your business, and hire a consultant as soon as you can.
It is possible to build an affiliate marketing business on a shoestring budget, but the most successful businesspeople rarely work alone. Rather, they hire people to act as a second opinion, a sanity check, and a fresh pair of eyes. This is exactly what a consultant would do for you. You don't have to implement every change that they recommend, but listening to their opinions will give you a good insight into what sorts of things you need to work on.