Advertising Video – Is It Worth the Effort?

advertising videoIn this day and age, you have more tools at your disposal than ever to make sure that you are able to get the word out about what you do as a business or organization.

When you want to truly capture your audience, you need to take advantage of the many different opportunities that you have in front of you.

In addition to social media like Facebook, Twitter, and Instagram, you are able to make an advertising video, which will allow you to make sure that you are in good hands when it comes to controlling your image and putting the word out.

No matter what type of business or organization you run, you should make sure that you are able to get the most out of it by paying attention to the details and engaging your audience thoroughly.

This will put you in a great position, because you’ll be able to create high quality content, and put it on via channels and avenues like YouTube.

Rule #1 of Creating Advertising Video – Make Your Content GOOD!

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While this seems like it would go without saying, plenty of people put content online for the sake of doing it. Rather than bombarding audiences with just any kinds of video, you should take it upon yourself to put some time, energy and effort into the content. Whenever possible, use high quality audio and video tools, including high definition cameras and mics.

If you can fit it in your budget, hire a professional to shoot and edit the video, or at least someone who is handy with audio and video equipment. Since anybody can upload content online now, you need to make sure that yours stands apart in terms of quality. This will allow you to make sure that you’re able to draw people in as you see fit, and keep them there making sure everything that they see is worth it.

Rule #2 for Advertising Videos – Keep it Short and Sweet

Today, people don’t have the same time or attention spans that they used to. Information is digested at 140 characters or less, videos are streamed on cell phones with limited battery life and many people work more than one job. Don’t take up any more time than you have to with your advertising video. Get your point across early and effectively.

If you take too long to get to the point, the message will get lost to the viewer. Make sure that you do all that you can to draw them in early, because studies show alarmingly low watch rates for videos that are lengthy.

Often times, if people aren’t entertained or grabbed at the very beginning of the clip, they’ll turn it off and watching something else. Nobody likes commercials when they are attempting to view excellent content, so you need to be twice as quick when it comes to getting to the point.

Rule #3 of Advertising Videos – Get Creative

You have a license to be as funny, witty, silly, or bold as you want when it comes to these types of videos. As a matter of fact, you absolutely owe it to yourself to do so, because you don’t want your video to seem like just another ad. If it comes across dull and ordinary, your ad will get lost in the shuffle and make it tough for you to grab the attention of the people who matter the most.

You want to create an emotional engagement with the viewer, so that as they go about their day, they are thinking about how funny, touching, or clever your video was.

When you need any kind of help with your advertising video, do yourself a favor and make sure that you reach out to someone who can help you out. There are plenty of marketing and video production companies that will be glad to look out for you, so lean on them if you have any questions or need their assistance. You will need to get the word out about your business, and the only way to do it is to follow some tried and true tips that will help you get the biggest bang for your buck.

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