It is estimated that over 1 billion unique visitors will go to YouTube every month to watch videos online. In fact, over 6 billion hours of video are actually added to YouTube every month, clearly showing the popularity of this online medium.
For this reason, many online marketers are realizing the power of videos and how important it is to tap into this audience of potential customers that could lead to increased revenues month after month.
This article will address the top reasons to do advertising on YouTube, specifically showing you how to do this, and the different types of advertising on YouTube that are available today.
Signing Up For YouTube Advertising
Signing up for YouTube advertising is actually very simple. You will use Google AdWords as your advertising platform. If you already have a Google account, simply log in to Adwords. You will also need a video uploaded on your YouTube channel that is targeting your product or service.
This type of advertising will specifically be shown on the YouTube network and will be seen by those searching for specific types of videos on YouTube using keywords. In the same way that people find websites and products being sold on Google’s search engine, your advertisement for your video will be shown in a similar format.
Reasons To Use Advertising on YouTube
Before you do an ad on YouTube, you should understand why advertising with videos is so powerful. In a similar way to traditional advertising, you’re able to deliver the right message to potential buyers by targeting keywords that pertain to what you are selling. Unlike traditional advertising, the video gives you the added benefit of connecting with people by presenting the product you are selling in a unique way.
It can emotionally connect the viewer with your product before they ever arrive at your website. Moreover, you can be very specific with your targeting, limiting your advertising efforts based upon their location, general interest, age and even gender. The specificity of this type of advertising will also improve your chances of making a sale by connecting with a very specific audience.
Now that you know why YouTube advertising can be so successful, let’s look at a few of the different ways that you can advertise on YouTube.
Different Ways To Do Advertising On YouTube
The benefits of being able to advertise on YouTube as opposed to traditional ads is that your video will give you the opportunity to presell the product that you are marketing. Your video can be shown in many ways on the YouTube search network, each offering a different style of advertising at different price points. For instance, you can do a standard banner ad on YouTube which is very similar to Google Display Ads.
In the same way that banner ads catch the attention of people on the web, your Display Ads will also attract a potential customer’s attention. In-Stream Video Ads are also an excellent way to catch the viewers attention, these video ads will either play at the beginning of a video that the viewer is trying to watch, or will show up during the video itself.
It requires the viewer to watch the video for a mandatory 5 second period of time, after which they can continue to watch the video, or skip it altogether. The benefit of this type of advertising is that you do not have to pay for the ad unless the viewer watches your video for 30 seconds or more. This allows you to get more exposure, and also only attract interested buyers to the product or service that you are selling.
Profiting With Advertising On Google
The best way to profit with any type of advertising on Google is to make sure that the video you are marketing presells the product you are trying to sell. It should motivate the viewer to find out more about the product, and click through to your sales page. If you are able to motivate the viewer to click through to your website, this increases your chances of making a sale.
Since video is so popular on the web, giving you access to billions of viewers every single day, it is one of the best ways to increase the odds of generating residual income online by using advertising on YouTube.