YouTube is now a part of Google, and YouTube videos feature prominently in the search results.
In addition, there are some great monetization options for YouTube channels.
If you can build up a good following you can make a YouTube channel a core part of your online marketing strategy and a nice source of income too.
The question is, how can you advertise YouTube channel content to reach the biggest possible audience?
One look at Google’s predictive search feature will show that many people want to know how to “advertise YouTube channel free”. Those searchers may be disappointed to hear that it is not easy to advertise YouTube channel URLs, or to promote specific videos outside of YouTube on a shoestring budget.
One interesting way to advertise YouTube channel addresses is, interestingly enough, to promote your channel via videos on both YouTube and other sites such as Vine, Vimeo, DailyMotion and, if you have an idea for a stream, Twitch or Justin.tv. People who like to watch video content on one website are usually avid consumers of video content elsewhere, so cross-promotion makes a lot of sense.
Cross-Promoting YouTube Content
Not everyone who watches YouTube videos goes directly to YouTube to find them. It is a good idea to promote your YouTube videos on Facebook and Twitter, as well as on your blog. Try to watermark your videos so that people know where they came from, and then turn on embedding so that other people can share the videos you create quickly and easily.
Depending on the content of your videos, you may be able to rank them well in the search engines simply by changing the title and the description. If you do a lot of product reviews, for example, make a point of including as many details about the product as possible, including the model number, brand, ISBN, or other unique identifiers.
These items are often searched for by prospective buyers, but are rarely featured in text content, so your YouTube video is likely to be catapulted to the top of the SERPs.
Advertise YouTube Content That Attracts Subscribers
Visibility is just one part of promoting your video channel. Once you have people watching your videos you want to make sure that they actually click subscribe. To do this, it is important that you speak directly to your audience. Be as genuine and outgoing as you can. Imagine you are talking with someone who is in the room with you rather than making a boring corporate video.
Take the engagement even further by enabling comments on your video. Read those comments, and then answer them; either as text comments yourself to start a conversation underneath the video, or by making a “shout out” to your YouTube subscribers at the start of the next video.
Depending on the niche you operate in, this strategy may be very successful – a lot of people enjoy being mentioned in videos, and will share those videos with their friends to show off because they are now temporarily “famous”.
Another way to encourage people to subscribe to your channel is to use annotations to highlight interesting parts of the video, share URLs, provide updates to keep your content current, and of course insert a call to action regarding the subscription button.
While YouTube allows established accounts to upload fairly long videos, you should try to keep your videos relatively short, at least while you are getting a feel for creating engaging content. A lot of people watch videos on their mobile devices these days, and they tend to consume video content during brief moments of free time.
A three to five minute long video is long enough to entertain and inform, but short enough to keep your viewers wanting to come back for more. In addition, it is easier to make a series of short videos and edit then upload them over the course of a few weeks than it is to successfully put together one long video. In this case, working smarter will definitely achieve better results than trying to produce a full length TV show.