These ads allow you to point people in the right direction of other content that you want them to see.
This is a wonderful move, because you are able to make sure that you diversify your content, and get more eyeballs on other types of content that you want people to see.
When you are putting these ads on YouTube videos, you should be careful in your approach, and make sure that you follow the right steps.
Properly Placing Ads on YouTube
Rule #1 of Ads on YouTube Videos – Less is More
While putting ads with your YouTube videos is a great strategy, you need to be sure that you are able to reach people in a way that is not annoying. Think about it–remember when pop up ads first came out, and how annoying it was?
While pop up ads are still prevalent, the new annoying is the intrusive YouTube ad. While you definitely want to make your presence felt, do it in a way that does not make people upset.
You don't want to cover the entire video or ruin the experience of watching the video that they were already watching, especially if that is also your video.
Instead, have an ad that makes your intention known, but allows you to go about your business and watch the rest of the video. You can do this when you take the right approach, and draw people in, rather than making them feel like they absolutely have to click the ad. When you go about it in this way, you are leaving yourself open to criticism.
While criticism should be digested and used, the last type of criticism you want is being too intrusive. This is why less is more.
Rule #2 of Ads on YouTube Videos – Make the Ad Look Nice
If you are going to have an ad pop up during your video, you want it to look as nice as possible. Rather than haphazardly throwing up an ad, give yourself the chance of having a wonderful presence by making sure that your ad looks wonderful. When possible, hire a graphic designer or someone who is used to dealing with these sorts of ads, so that you are able to make it look as wonderful as possible.
Rule #3 of Ads on YouTube Videos – Draw the Viewer In
If you have something exciting that people will want to see, bait the readers with an ad. Think carefully about the text you put with the ad, so that it serves as a tease, in order to make them want to see what the link holds.
For instance, if you have a top rated video explaining your opinion on something, and you want to link to Part Two of the video, give them a few key bullet points that will tell them what you'll be talking about, without giving it all away.
You want to draw them in without spoiling it for them, so be sure that you do all that you can to make sure that you are intriguing the reader. You'll be able to do this when you take the time to plan out your text, make it free of errors and typos and position the ad in such a way that makes it easy for people to click.
Why this is Important in Ads on YouTube Videos
When you follow this type of strategy when putting ads on YouTube videos, you will be in a good position to make sure that you are getting a great click through rate.
One of the best things you can do is hire a professional marketing firm that can give you the advice that you need. This will allow you to make sure that you're able to draw people in in a way that makes sense for you.
They will take advantage of the services that you are looking for, and will allow you to get the help that you need with your marketing efforts.
Take the time and energy to put forth the best strategies, so that you can use them to your advantage when trying to market yourself on YouTube videos.