How to Never Buy MLM Leads Again

by Rob Fore on August 9, 2009

Virtually every top producing Network Marketing MLM Superstar built their businesses from a position of lead prosperity.

Lead prosperity means having more highly qualified prospects than you and your team have time to effectively follow up.

Unfortunately, most MLM neophytes operate from a position of a lack of leads. Their entire universe consists of family, friends, co-workers and… if they are really bold… those supposedly HOT TRIPLE SURVERYED LEADS they paid $5, $10, even $15 each for that turn out to be broke, disinterested or simply looking for job.

Three Ways to Produce Lead Prosperity

Advertise – Many top income earners aggressively promote their network marketing opportunity by using a combination of direct mail, postcard decks, classified ads, online classified ads, pay-per-click advertising, pay-per-view advertising, full page display ads in magazines, voice mail broadcasting, package inserts, online banner advertising, fliers and more.

Then once they find a successful combination, they create an advertising cooperative where they split the cost of advertising with their team and share the results.

This accomplishes two amazing things:

  • One, the top producer now gets all his leads free (creating lead prosperity) and,
  • They benefit from the massive growth of their downline because they are now enjoying a sense of lead prosperity.

Referrals – One of the most effective ways to build any network marketing business is to introduce it to the people you know, your warm market. However, most of us tend to be members of the NLF club (no friends left) because we have hopped from program to program and always hit up the same people in our warm market to join us in this next big thing.

Top producers understand this so the work the warm markets of their new team members for them. This brings new credibility to the table and often results in explosive growth. For example, you sign up Fred and ask Fred to introduce YOU to three of the people he knows who could benefit by being involved. And YOU work Fred’s warm market. Which produces Roy… and you work his referrals.

Work Unlimited Leads Free – Are you familiar with the Funded Proposal system of building a network marketing business? This is another powerful way to create lead properity because it allows you to promote your business free. In a nutshell, the idea is to either create your own low cost product or service or promote any number of low-cost affiliate products or services FIRST – then back-end your primary business or mlm. This allows you to create a cash flow while prospecting! Versus spending your hard earned money to prospect.

Reverse Funded Proposal System

Here is my proven “reverse funded proposal system” that has helped me build TWO incredibly profitable network marketing businesses over the past seven years. How successful? My current team now numbers over 8600 and, rankly, it has not cost me a DIME to build this business. It’s been profitable from day one (well, actually, it took six weeks to get my sign up fee back and make a profit).

The reason I call it a “reverse funded” proposal system is because we do lead with our primary opportunity first and then back end additional products and services to those people who said, “No thanks, I’m not interested.”

Here’s how it works:

  • Have a company/opportunity web site or web page that captures the contact information of those expressing an interest in taking a look at your company, product or service. Normally a company web site is provided to you. If not, don’t be lazy – create one! In fact, you will often produce a much more dramatic response if you DO NOT USE your company provided web site initially. Why? Because lots of people are using it and, chances are, many people have already seen it and have formed an opinion – good or bad.
  • Set up a bullet-proof autoresponder. This is a special type of autoresponder that allows you to upload and email any valid lead without asking the prospect to confirm they want to hear from you. Commerical autoresponders like Aweber or GetResponse simply will not work for this function. One of the best I’ve found is Campaign Fox which is a completely “hands off” system that comes with leads and this bullet-proof autoresponder that allows you to send up to 12 MILLION emails per month.
  • Find up to seven complimentary affiliate products your can promote. For example, if your primary offer is to join your network marketing business – the benefit you are offering is a way to make money. So you will want to find up to seven LESS EXPENSIVE or DISTINCTLY DIFFERENT, yet complimentary products to promote. Perhaps a how to make money on the internet system, how to make money on eBay, or how to make money posting free classified ads. Clickbank is a great place to find these types of high commission products.
  • Write a series of 10 follow up messages. The first three messages should promote your primary business. The remaining messages should promote all the other products and services you will be promoting that are either less expensive or are distinctly different.
  • Buy cheap mlm leads, upload to your autoresponder and push the send button!

Follow these simple steps and the results may surprise, even shock you!

Because what often happens is while you may only sponsor less than 1% of the leads you contact, you will also earn a hefty affiliate commission on the 5-10% who bought one or more of the products and services you are promoting.

Here the numbers from a campaign I recently initiated:

  • Autoresponder Cost = $100
  • 500,000 cheap email leads = $800
  • Signed up three in primary MLM = $720
  • Produced 63 additional sales = $1,458

Total net profit = $1,278 plus three more sharp, capable, success-oriented people were added to my team and.. guess what? You KNOW I’ll be teaching them how to produce the same exact results! Which produces the same result as a co-op, but with less headache and hassle.

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{ 9 comments… read them below or add one }

Mark Nelson August 15, 2009 at 5:04 am

Hey Rob,

As always, extremely interesting. You make these things look so easy.

Thanks,

Mark

Reply

Rob Fore August 15, 2009 at 4:06 pm

Easy, but not necessary simple. Meaning I’ve found it takes time to work a “system” that produces results… this is the not so simple part. But once you have a system, just trust the system to product results – the easy part.

Reply

Jon August 15, 2009 at 3:02 pm

Thank you for the notification of your new blog. You always send out quality info. Can’t wait until next month for the CBC program on sites.

Also interested this opportunity, can you send me info?

I look forward to hearing from you.

Jon

Reply

Rob Fore August 15, 2009 at 4:05 pm

Jon, thanks so much for the kind kudos about providing good content. You never know. My primary network marketing business is Send Out Cards. Take a peek and if it makes sense – click the button “Click Here to Send a Free Card” and play around in the back office. Then call me and let’s talk about a number of ways to build this business on virtual autopilot.

Reply

Owen Brown August 18, 2009 at 7:06 pm

Great stuff Rob as always! The simple system you outline can be used by anyone even a newbie with virtually no learning curve! This is what separates the successful from the unsuccessful K.I.S.S I look forward to exploring your blog often, just added it to my favorites! Have A Blessed one!

Reply

Rob Fore August 19, 2009 at 4:35 am

Thanks, Owen – appreciate the kind kudos. It’s my hope YOUR business is going well.

Reply

Miriam August 27, 2009 at 5:40 pm

Thanks a Million Rob! Always great information that people can actually use. I hope to see my business grow too!

all the best to you!

Reply

Rob Fore August 27, 2009 at 6:31 pm

Take consistent action towards promoting your business over an extended period of time and it will grow! That’s really the secret. CONSISTENT action over time.

Reply

Jimmie Wilks August 12, 2011 at 10:51 am

Brother, having you as a MLSP Community Leader is worth its weight in gold. I’m trying to get were you are now. I’m not giving up!

Thanks!

Jimmie

Reply

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