Leaders Always Reveal Themselves
One of the most common questions I get asked from new, emerging leaders in network marketing is how to motivate their downlines to take action.
“I must be doing something wrong because I’ve signed up 18 people and no one is doing anything. Not one. I call, I send encouraging notes, recommend training materials, chat about their dreams and goals and… nothing. I even paid for training materials out of my own pocket. What am I doing wrong?”
It’s a fair question because the MAGIC of network marketing is the promise of amassing a personal fortune by leveraging the time, talent and energy of lots of people.
Lots of people each doing a little bit. Not one person doing everything.
So when your downline doesn’t get busy, when your downline doesn’t take action, when your team members just don’t seem as serious as you… is there any way to light a fire under their butts to take action?
Unfortunately, no. At least not in my experience.
You cannot want success more for your team
members than they want for themselves.
You can lead them to the starting line, but you can’t run the race.
You can support them with training materials, live opportunity calls, coaching, lead capture pages and even encourage them to participate in company sponsored events to get the big picture… you can root them in fertile ground… but you cannot make them grow.
It will never happen.
Leaders always reveal themselves and if no one on your team is stepping up to the plate to at least swing at the ball… the best thing you can do is go build a new team. Plain and simple.
Stop trying to MANAGE your current team. Those who want success will take action. They will call for advice and counsel. They will make sacrifices. They will invest in their own training. They will attend events and company calls. They will pester you like crazy for the first 30, 60, 90 days and then you’ll hardly hear from them BECAUSE they have stepped into a leadership role and are too busy building their businesses.
The sad reality is 85-90% of the people you introduce to this wonderful industry called network marketing will never do anything. Another 5-8% will sponsor a half dozen new team members, wait for them to make them rich, get discouraged when it doesn’t happen and quit.
So we’re left with 3%. These are the people who are committed to producing a result no matter what. Your leaders. And if no one has revealed themselves as a leader on our current team – go build a new one.
Moral of the Story
Stop trying to motivate your team to take action. Because…
It is much, much easier to find a new horse
than it is to resurrect a dead one.
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{ 4 comments… read them below or add one }
Rob,
I’m one of those who did indeed “pester you like crazy” for 9 months all those years ago – and then I joined up, and I have kept pestering you ever since. I’m glad as heck to read this post
I’m now getting people who laid dormant for ages finally come back to pester me. They come around in their own sweet time, not ours.
They just need to know from you that you’re there when their ready. You and I both hate leaving “orphans”.
Hey Rob, I totally agree. Getting into “management mode” is a HUGE mistake many people make and you just have to understand that 70% of people will “die with their music still in them” and won’t do a thing (or may for a brief period but then give up). It is unfortunate and difficult to witness so much potential not realized but there really isn’t anything you can do about it. Be there for when they’re ready but just like you shouldn’t ‘chase’ people to join your business; likewise, you don’t ‘chase’ them to build their business either – THEY have to want it!
Have an awesome day! Laura
This article is brilliant because you really can not make someone do something if they do not want to. It should be used in not only network marketing but in other areas of our lives as well. I am sure that most people who will read this article will have a big relief because spending time with the wrong people will come to an end.
Lawrence Bergfeld
Lawrence – in Mark Yarnell’s “Your First Year in Network Marketing” he talks about the management trap actually ruining some very large organizations because the lifeblood of every business is new blood. The idea is to stay in personal product mode, lead by example, and the leaders who are more than ready and able to do the business will reveal themselves and make incredible things happen. Thanks for sharing.