Quick tip on how to save 36% or more on your Aweber, icontact, getresponse or any other autoresponder service:
Wait for it… wait for it…
Remove all your unsubscribes. That’s it! Just a couple of quick clicks of your mouse and you can save a TON of money.
The reason is simple. You are charged by how many “records” you have in the system – NOT the number of active subscribers as their fee structure would lead you to believe. Here is Aweber’s fee structure currently:
How to Save 36% on Aweber Charges
Notice you are charged a higher rate as your LIST grows. And your list consists of active subscribers and those who have unsubscribed. So to save money, simply delete all the dead wood.
Let’s see how a hypothetical example could add up.
You current LIST consists of 10,251 records and you are paying $130 per month. You DELETE the 1,200 people who have unsubscribed. Now your LIST consists of only 9,051 records and you are charged only $50 per month. You save $80 per month with a few clicks of your mouse!
PS – I personally use Aweber and have been for years. Great service.
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{ 5 comments… read them below or add one }
I do not recommend deleting subscribers returned simply by the “undeliverable” search. That includes both active and inactive subscribers who’s email address has bounced one or more times. Someone is only considered inactive once they have bounced 3 times over a specific time frame. When they meet those conditions they will automatically be unsubscribed.
If you have no need for the data associated with unsubscribed addresses, you can certainly delete those. Of course anyone is free to delete what they wish, but understand you will probably be removing valid subscribers if you simply delete ones with a single undeliverable.
Tom, thanks so much for that clarification. And you are right – I figured that out after I wrote the post. Undeliverables I keep in the system and simply remove the unsubscribes. One idea I didn’t discuss was to EXPORT the unsubscribes to keep them on file or even use a desktop mailing system to invite them to re opt-in.
There is another reason to not immediately delete all your unsubscribers: they will also disappear from your statistics. Meaning: you can no longer track which message receives the most unsubscribers so you cannot edit/improve on your methods to keep more subscribers.
If you are nearing a new threshold you can then decide to remove some, but in the end your whole email marketing strategies and tactics should pay the bill for the increases of AWeber costs (I prefer to see it as an investment instead of costs).
Karin H (Keep It Simple Sweetheart, specially in business)
You’re right. It will mess us your stats if you delete them immediately. I was thinking more in terms of IF you need to save a few bucks and your unsubscribes are getting out of hand. If you strive to build and maintain a relationship – unsubscribes should not be too much of an issue. Thanks for speaking up. Very critical to consider.
Due to stumbling across this post, I just did this for two of my lists. Be careful, anyone who does this…
A few times, I had the page reload and it said unsubscribed in the box but the STOP button wasn’t checked and the numbers showing for the list were for the whole list, not just the unsubcribeds. I could fix this by choosing unsubcribed again from the drop down box, and display segment again, and it would come up again. BUT the first time it happened, I almost lost 100 subscribers!
This could have just been a glitch in my internet connection from Mexico, I do get some online oddities that others don’t. I think it may have happened when I chose to show 100 instead of 20 names at a time.
BTW, directions at aweber for doing this are at
http://www.aweber.com/faq/questions/247/How+Do+I+Delete+My+Unsubscribes%3F