In affiliate marketing, the concept remains, except for the fact that the sales person or affiliate marketer as he or she is known, is paid a commission and is never an employee.
Performance Based Marketing
In affiliate marketing, the rewards are given for every customer that is brought to the business, through the efforts of the affiliate marketer.
This performance based marketing has four distinct players, starting with the merchant or retailer who requires particular brands to be sold. Then there is the network that allows the affiliate to choose items to be sold, and must also have a mechanism for the making and receiving of payments.
The affiliate is the third player who acts as a link between the customer and the product. The affiliate marketer has to have the expertise to not only know the product, but also have on hand a list of prospective customers to whom the sales can be made.
The fourth and most important player is of course the customer, who places the order and makes the payment for the product or service. The affiliate is given a commission for each order received and executed.
The wide use of the internet has enabled the concept of affiliate marketing to be taken to every region of the world that has internet connectivity, and vastly increased the scope for worldwide marketing, as long as companies are able to make the arrangements for the logistics required to make, stock, and deliver their products.
The Business of Affiliate Marketing
Most companies that offer affiliate marketing programs have in place an excellent support base that provides the affiliate marketer with all the marketing material that is necessary for the sale of their products. They normally do not require the person taking on this responsibility of selling to have any sales experience.
They find it easier to mold and train such minds to have them function as very effective advertisements for their products. To the affiliate marketer, the advantage is that most of this business can be conducted from home, as long as you take the proper training to understand the products being sold and have a capacity to find prospects to whom, these may be of interest.
Their only role is to function as a link between the merchant and the customer, while the actual job of processing the order and delivering it to the customer is arranged by the merchant or other franchises that have this responsibility.
There is no need to worry about inventory or stocking of the product, though most good merchants will constantly keep the affiliate informed about statistics on stocks so that the marketer is able to keep the customer interested.
Qualities Essential for Good Affiliate Marketers
One very important quality that will make an affiliate marketer stand out is the knowledge and information that he or she has regarding the products or services that they are asking customers to buy. For this, it is very necessary that any training offered by the merchant must be taken advantage of.
It is also very essential that the affiliate must be aware of all the marketing efforts put in by the merchant, as quite often these are seen by prospective customers, who will have questions on certain aspects. They must also be convinced of the advantages of the product they are selling; in fact, be prepared to buy this material themselves for their own use.
Any affiliate marketer must be fully determined to achieve results. For this they will need to find ways and means of constantly expanding their database of likely customers. The internet has greatly encouraged this by making it very easy to find and increase a database through the use of email and getting traffic to websites meant as promotional avenues for the products.
This requires the affiliate marketer to focus on ways and means to constantly expand marketing activities. A good and presentable website that is being constantly updated with the latest information and offers can serve as a very strong method to attract customers.
The business of affiliate marketing has attracted many people who find it a good way of getting into business and making profits, without having the trouble of producing or making products to sell. The work can be carried out without any substantial infrastructure.