Video marketing has taken the world by storm and for good reason.
More so than any other form of organic online marketing, it is easier to rank videos for specific keywords than any other strategy on the web today. Specifically, YouTube videos can reach number one rankings for some of the hardest keywords, sometimes without any backlinks at all.
As a result of this, more people are beginning to realize the power of video marketing, creating videos to promote their products and services.
ven more profitable are ads on YouTube, video advertisements that are set up very similarly to ads that you see on Google. There were several reasons that this type of paid advertising is extremely popular, a few of which we will discuss in this article.
How To Use Ads on YouTube – Ad Creation
Before you create any ads on YouTube, there are a couple preliminary steps that you need to take. Instead of targeting a specific URL with your advertisement, you will actually be targeting a YouTube video. The video will be seen by those who are searching for specific types of videos on YouTube. These video ads will only be on the YouTube network, and may be displayed in a similar fashion to those that are typically seen on Google.
If you already have a Google account and a YouTube channel, and you have already spent the time to create a video about the product or service that you want to sell and have uploaded it to your YouTube channel, then you are ready to create your ad. If not, here are the steps you need to take in order to get started.
Create Your Google Account
The first thing you need to do in order to create ads that will be shown on YouTube is to have a Google account. YouTube is owned by Google, so if you already have a Google + account, or even a Gmail account, you can use the same email to create an account on YouTube.
To do this type of advertising, although you will need to create a small creative including your title, description and a link to your product or service, you must first create a video that you upload to your YouTube channel which will be the starting point for all of your advertising.
Create An AdWords Account
The second step is to create an Adwords account because all of your ads on YouTube are actually powered by the Google Adwords network.
You will set up your ads in the same way that you would with regular Adwords advertising, except you will be targeting the video that you have just uploaded. Once your Adwords account is set up, you will then choose the YouTube video that you want to target with your online advertising.
The Next Step in Posting Ads on YouTube – Signing Up
Once the preliminary steps have been done, you will log into Google Adwords and choose the video that you want to advertise.
There are different types of advertising that you can choose including YouTube Homepage Redzone located at the top of the YouTube homepage, TrueView In-Stream that allows you to do a pre-roll video spot that appears before the video the viewer wants to watch, and what is called In-Search advertising, formerly called Promoted Videos, which is virtually identical to the placement of Google Search results.
Depending upon your budget, or whether you prefer to advertise with cost per click (CPC) or cost per view (CPV), you can create an advertising campaign that will target the video you have uploaded which should be designed to motivate viewers to see what you have to offer.
Although it is still possible to rank very well for videos that you have created and uploaded to YouTube, and even take advantage of the viral nature that many videos may have, ads on YouTube are an excellent way to get targeted traffic to your website and products by tapping into those who are searching for YouTube videos.
Hopefully this information will allow you to quickly and easily create a YouTube account, upload your video, and start generating targeted traffic with ads on YouTube, one of the most profitable ways that you can spend your advertising dollars today.